The proliferation of do-it-yourself online legal services have got attorneys stumbling over each other in a race to the bottom to unbundling and commoditizing their practices. What if the answer is not to run with the bulls, but running in the opposite direction? Technology does not exist so you can offer cheaper legal services. The antidote to the poison pill of commoditization is bespoke legal services and technology factors into it. I’ll tell you how, and you might be surprised to learn that it doesn’t include how you can work out of your house in your pajamas.
Submitted by: Victor Medina | blog | @victormedina